Since 2021, Lextography has grown from a focused vision into a Los Angeles-based creative practice led by Theran D. Alexander III. Specializing in photography, video, and aerial work, the approach blends raw artistry with technical precision—capturing moments with intention and clarity.

Working independently, Theran moves between creative direction and strategy, documenting culture while helping bring ideas to life. This approach has led to projects ranging from documenting Dilla’s House at The Broad Museum during Grammy weekend to developing digital experiences for artists and brands.

With a background in marketing, an MBA, and recognition as a Squarespace Circle Gold Partner, he bridges creative intuition with business insight. As an FAA Part 107 certified pilot and photographer, the work continues to push perspective while staying grounded in one goal: create visuals that feel honest, impactful, and built to last.

Clients and collaborators include The Miles Davis Estate, J Dilla, Bilal, Shabazz Palaces, Moodymann, The Pharcyde, Transformative Leadership Collective (TLC), The Broad Museum, Jessica Care Moore, DJ Rashida, DCA, Bilal, DJ Trauma, and AKDS.